ERIC Number: EJ648619
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Converging within Divergence: Overcoming the Disciplinary Fragmentation in Business Communication, Organizational Communication, and Public Relations.
Zorn, Theodore E.
Business Communication Quarterly, v65 n2 p44-53 Jun 2002
Suggests that communication faculty should work toward structural realignments in universities to encourage cross-disciplinary work; design majors around competencies, not departments; encourage interdepartmental "communication dialogues"; read a broad range of literature and work toward expertise in a topic, not just a discipline; attend more conferences; and invite students to use a wide range of resources in solving problems. (SG)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A