ERIC Number: EJ648561
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Intranet Effectiveness: A Public Relations Paper-and-Pencil Checklist.
Murgolo-Poore, Marie E.; Pitt, Leyland F.; Ewing, Michael T.
Public Relations Review, v28 n1 p113-23 Feb 2002
Describes a process directed at developing a simple paper-and-pencil checklist to assess Intranet effectiveness. Discusses the checklist purification procedure, and attempts to establish reliability and validity for the list. Concludes by identifying managerial applications of the checklist, recognizing the limitations of the approach, and identifying areas for future research. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A