ERIC Number: EJ648559
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Relationship Building as a Retention Strategy: Linking Relationship Attitudes and Satisfaction Evaluations to Behavioral Outcomes.
Bruning, Stephen D.
Public Relations Review, v28 n1 p39-48 Feb 2002
Determines whether student-university relationship attitudes and satisfaction evaluations distinguished those who returned to a university from those who did not. Shows that respondent relationship attitudes differentiate those who returned to the university from those who did not, which provides a quantitative illustration of the benefits of incorporating a relationally-based grounding for the practice of public relations. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A