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ERIC Number: EJ648558
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Toward a Dialogic Theory of Public Relations.
Kent, Michael L.; Taylor, Maureen
Public Relations Review, v28 n1 p21-37 Feb 2002
Explains the concept of dialogue in order to reduce the ambiguity that surrounds the use of the term. Seeks to make the concept of dialogue more accessible for scholars and practitioners interested in relationship building. Traces the roots of dialogue, identifies several over-arching tenets, and provides three ways that organizations can incorporate dialogue into their communication with publics. (SG)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A