Peer reviewed
ERIC Number: EJ646952
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9916
EISSN: N/A
"I'm an American Girl... Whatever That Means": Girls Consuming Pleasant Company's American Girl Identity.
Acosta-Alzuru, Carolina; Kreshel, Peggy J.
Journal of Communication, v52 n1 p139-61 Mar 2002
Uses in-depth interviews with girls who own American Girl dolls and their mothers. Links representations, consumption, and identity, examining how girls create identity through consumption of American Girl texts and products. Considers how girls integrate Pleasant Company's products into their everyday lives and their construction of an American Girl identity. (SG)
Descriptors: Daughters, Elementary Education, Interviews, Marketing, Mothers, Popular Culture, Sex Role, Sexual Identity
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A