ERIC Number: EJ645723
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Web Usage, Advertising, and Shopping: Relationship Patterns.
Korgaonkar, Pradeep; Wolin, Lori D.
Internet Research, v12 n2 p191-204 2002
Discusses Web sales and explores the differences between heavy, medium, and light Web users in terms of their beliefs about Web advertising, attitudes toward Web advertising, purchasing patterns, and demographics. Suggests marketers need to target Web advertising to particular Web users. (Author/LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A