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ERIC Number: EJ645718
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
A Cross-Industry Review of B2B Critical Success Factors.
Eid, Riyad; Trueman, Myfanwy; Ahmed, Abdel Moneim
Internet Research, v12 n2 p110-23 2002
Presents a comprehensive review of B2B (business-to- business) international Internet marketing and identifies 21 critical success factors in five categories: marketing strategy, including management support, strategic goals, and collaboration; Web site factors, including Web site design; global factors, including multilanguage sites and cultural considerations; internal factors; and external factors. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A