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ERIC Number: EJ644811
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
Searching for the Organization-Public Relationship: A Valid and Reliable Instrument.
Kim, Yungwook
Journalism and Mass Communication Quarterly, v78 n4 p799-815 Win 2001
Devises a valid and reliable instrument to measure the organization-public relationship. Finalizes a valid and reliable four-dimension scale with 16 items for measuring the organization-public relationship. Demonstrates the scale is valid for other kinds of samples. (RS)
Descriptors: Communication Research, Evaluation Methods, Higher Education, Interpersonal Communication, Public Relations, Reliability, Validity
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A