ERIC Number: EJ643491
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
A Conjoint Analysis of Voice Over IP Attributes.
Zubey, Michael L.; Wagner, William; Otto, James R.
Internet Research, v12 n1 p7-15 2002
Managers need to understand the tradeoffs associated with voice over Internet protocol (VoIP) networks as compared to the Public Switched Telephone Network (PSTN). This article measures the preference structures between IP telephony and PSTN services using conjoint analysis. The purpose is to suggest VoIP technology attributes that best meet users' needs. (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A