ERIC Number: EJ642888
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Entertainment Education in Asian Nations.
Rogers, Everett; Singhal, Arvind
AsiaPacific MediaEducator, n9 p77-88 Jul-Dec 2000
Summarizes the main lessons learned from various entertainment-education projects (the process of purposely designing and implementing a media message to both entertain and educate) conducted in Asian nations in recent years. Seeks to draw understandings about the basic process of social change and development that result from the entertainment-education strategy. (RS)
Descriptors: Developing Nations, Development Communication, Foreign Countries, Mass Media, Mass Media Effects, Mass Media Role, Secondary Education, Social Change
Published by the Graduate School of Journalism, University of Wollongong, NSW 2522 Australia. Full text at http://www.uow.edu.au/crearts/journalism/APME/edinfo.html.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A