The Meaning of Means: The Means Don't Justify the Ends.

Kellermann, Kathy

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Peer reviewed

ERIC Number: EJ642807

Record Type: CIJE

Publication Date: 2001

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ISSN: ISSN-0363-7751

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The Meaning of Means: The Means Don't Justify the Ends.

Kellermann, Kathy

Communication Monographs, v68 n4 p367-85 Dec 2001

Examines assumptions underlying the employment of group means in communication research. Suggests a sample mean cannot be assumed to be a "good" statistic when the response vector represents different individuals' outcomes versus different outcomes of an individual. Notes implications for communication research. (SR)

Descriptors: Communication Research, Data Analysis, Higher Education, Research Methodology, Sampling, Statistical Bias, Statistical Studies, Validity

Publication Type: Journal Articles; Reports - Research

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Audience: N/A

Language: English

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