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ERIC Number: EJ642804
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0363-7751
The Effectiveness of an Altruistic Appeal in the Presence and Absence of Favors.
Boster, Franklin J.; Fediuk, Thomas A.; Kotowski, Michael Ryan
Communication Monographs, v68 n4 p340-46 Dec 2001
Examines whether altruism messages are more likely to be effective in gaining compliance with an anti-social request. Finds no evidence of an effect of the norm of reciprocity; altruism message was more effective than a direct request message; and a large sex difference in a direction opposite to that reported in reviews of sex differences--males were more compliant than females. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A