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ERIC Number: EJ642803
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-7751
Memorable Messages as Guides to Self-Assessment of Behavior: The Role of Instrumental Values.
Smith, Sandi W.; Ellis, Jennifer Butler; Yoo, Hyo-Jin
Communication Monographs, v68 n4 p325-39 Dec 2001
Uses control theory to predict how important instrumental values and internalized memorable messages work together when undergraduate students self-assess their previous behavior. Finds none of the four higher-order value factors predicted the hypothesized relationships among values, messages, and behaviors; but the value of "Responsibility" was a significant predictor of patterns in the matrix of behavior by memorable messages. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A