ERIC Number: EJ642146
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Bar and Club Tobacco Promotions in the Alternative Press: Targeting Young Adults.
Sepe, Edward; Glantz, Stanton A.
American Journal of Public Health, v92 n1 p75-78 Jan 2002
Investigated changes in tobacco promotions in two alternative newspapers in San Francisco and Philadelphia from 1994-99. Results indicated that the numbers of tobacco advertisements increased dramatically during those years. The tobacco industry increased its use of bars and clubs as promotional venues and used the alternative press to reach young adults frequenting these establishments. (SM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A