ERIC Number: EJ641560
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Perceived Gratifications of Online Media Service Use among Potential Users.
Lin, Carolyn A.
Telematics and Informatics, v19 n1 p3-19 Feb 2002
Explores potential online media service access in light of motivational factors, existing media use level, home communication technology infrastructure and demographic attributes. Findings indicate perceived gratification expectation dimensions were strong predictors of likely online media service use. (Contains 64 references.) (AEF)
Descriptors: Information Services, Information Technology, Internet, Online Systems, Telecommunications, User Satisfaction (Information), Users (Information)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A