ERIC Number: EJ641417
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
A Fresh Look at Market Segments in Higher Education.
Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L.
Planning for Higher Education, v30 n1 p5-19 Fall 2001
Explored whether the old categories of "traditional" and "nontraditional" students needed to be reconceptualized at an urban university in order to better meet student needs and target communications. Surveyed students at the University of Toledo and found that the proposed community-oriented versus campus-oriented segmentation was more accurate. (EV)
Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A