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ERIC Number: EJ641411
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0951-354X
EISSN: N/A
Image and Reputation of Higher Education Institutions in Students' Retention Decisions.
Nguyen, Nha; LeBlanc, Gaston
International Journal of Educational Management, v15 n6 p303-11 2001
Surveyed business students about the role of institutional image and reputation in the formation of customer loyalty. Found that the degree of loyalty tends to be higher when perceptions of both institutional reputation and image are favorable, and that interaction between the two also influences loyalty. (EV)
Descriptors: College Students, Higher Education, Influences, Reputation, Student Attitudes, Student College Relationship
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A