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ERIC Number: EJ641408
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0951-354X
Higher Education Institution Image: A Correspondence Analysis Approach.
Ivy, Jonathan
International Journal of Educational Management, v15 n6 p276-82 2001
Investigated how marketing is used to convey higher education institution type image in the United Kingdom and South Africa. Using correspondence analysis, revealed the unique positionings created by old and new universities and technikons in these countries. Also identified which marketing tools they use in conveying their image. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa; United Kingdom