Storied Business: Typology, Intertextuality, and Traffic in Entrepreneurial Narrative.

O'Connor, Ellen

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Peer reviewed

ERIC Number: EJ640780

Record Type: CIJE

Publication Date: 2002

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ISSN: ISSN-0021-9436

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Storied Business: Typology, Intertextuality, and Traffic in Entrepreneurial Narrative.

O'Connor, Ellen

Journal of Business Communication, v39 n1 p36-54 Jan 2002

Uses 10 months of field research in a high technology start-up to identify six basic narratives types in three main categories deemed essential in founding and governing a new company. Shows how these stories enable founders to justify the existence of the company; convince others to devote funds and other key resources to the company; and make key decisions. (SR)

Descriptors: Communication Research, Entrepreneurship, Higher Education, Narration, Organizational Communication, Personal Narratives, Qualitative Research, Story Telling

Publication Type: Journal Articles; Reports - Evaluative

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Audience: N/A

Language: English

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Note: Special Issue on Qualitative Research.