ERIC Number: EJ640778
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Training Communication Graduates for Singapore's Media Research Market.
Wolfe, Billy; Ying, Angeling Sim Zhi
AsiaPacific MediaEducator, n8 p173-78 Jan-Jun 2000
Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with specialized skills and experience in media and applied research methods. (RS)
Descriptors: Content Analysis, Foreign Countries, Higher Education, Labor Market, Marketing, Media Research, Research Methodology
The Graduate School of Journalism, University of Wollongong, NSW 2522 Australia.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Singapore