ERIC Number: EJ640764
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Public Relations as "Practice": Applying the Theory of Alasdair MacIntyre.
Leeper, Roy V.; Leeper, Kathie A.
Public Relations Review, v27 n4 p461-73 Win 2001
Considers how public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. Explores what it would mean to be a public relations practice in MacIntyre's concept of the term and argues that such an approach to public relations is of value for the field. (SG)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A