ERIC Number: EJ640421
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Willingness To Pay for Information: An Analyst's Guide.
Lee, Kyung Hee; Hatcher, Charles B.
Journal of Consumer Affairs, v35 n1 p120-40 Sum 2001
Compares methods for estimating consumer willingness to pay for information: contingent valuation, experimental auction, conjoint analysis, and hedonic price equations. Shows how, in the case of food dating, measurement of willingness is complicated by the question of whether the information adds to the product's value. (Contains 31 references.) (SK)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A