ERIC Number: EJ640420
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Utility of No-Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases.
Dickson, Marsha A.
Journal of Consumer Affairs, v35 n1 p96-119 Sum 2001
Responses from 547 of 2,000 consumers indicated consumer support for socially responsible purchasing. For 16%, "No-Sweat" labels indicating the working conditions of apparel makers were a strong purchasing influence. Women, especially unmarried females with lower educational attainment, were most likely to purchase clothing with No-Sweat labels. (Contains 49 references.) (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A