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ERIC Number: EJ640106
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0040-5841
The Effectiveness of Persuasive Messages: Comparing Traditional and Computerized Texts.
Long, Joyce F.; Holleran, Theresa A.; Esterly, Elizabeth
Theory into Practice, v40 n4 p265-69 Aut 2001
Outlines a series of recent studies that compare the impact of reading persuasive texts in traditional linear form to reading the same text in a computerized form, noting the implications of the computer medium for teachers. The paper concludes that persuasive texts do not seem to be more influential or guarantee better learning results in either context. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A