Notes toward a Rhetoric of Animation: "The Road Runner" as Cultural Critique.

Bruce, Douglas R.

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Peer reviewed

ERIC Number: EJ638905

Record Type: Journal

Publication Date: 2001

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Notes toward a Rhetoric of Animation: "The Road Runner" as Cultural Critique.

Bruce, Douglas R.

Critical Studies in Media Communication, v18 n2 p229-45 Jun 2001

Uses the violence of "The Road Runner" cartoon series as a starting point for a mythico-rhetorical analysis of the message system contained in the cartoon. Explores how the cartoon re-enacts the myth of Sisyphus in the context of the post-World War II technological boom. Discusses insights into the meanings of cartoon violence, and into how media reproduce mythic structures. (RS)

Descriptors: Cartoons, Childrens Television, Elementary Education, Mass Media Effects, Mass Media Role, Mythology, Rhetorical Theory, Television Research, Violence

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

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