Reputation Management: The New Face of Corporate Public Relations?.

Hutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M.

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Peer reviewed

ERIC Number: EJ638831

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Reputation Management: The New Face of Corporate Public Relations?

Hutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M.

Public Relations Review, v27 n3 p247-61 Fall 2001

Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate public relations, the implications for public relations research, education and practice are enormous. (SG)

Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Public Relations, Reputation

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A