ERIC Number: EJ638312
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Focus Groups with Smokers To Develop a Smoke-Free Home Campaign.
Gupta, Romilla; Dwyer, John J. M.
American Journal of Health Behavior, v25 n6 p564-71 Nov-Dec 2001
Conducted focus groups with daily smokers to identify key themes and strategies that would be effective in influencing attitudinal and behavioral change in homes that allowed smoking to occur. Smokers preferred messages that addressed the health of children, respected smokers, were based on research, provided information and assistance on quitting, and used a harm-reduction approach to smoke-free homes. (SM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A