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ERIC Number: EJ638175
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1052-3774
EISSN: N/A
Marketing Basics for Interpretive Sites and Attractions: It's All about the Visitors.
Veverka, John
Legacy, v12 n2 p34-37 Mar-Apr 2001
Professionals spend thousands in design, production, and distribution of marketing brochures for tourist information centers, yet have no proof that the brochures work. Explains how to market heritage attractions by better understanding the intended visitors. Includes questions for identifying markets, ways to generate new market groups, trends in heritage marketing, a discussion of pretesting, and an outline for developing marketing plans. (PVD)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A