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ERIC Number: EJ636899
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0893-3189
Dressing for Battle in the New Global Economy: Putting Power, Identity, and Discourse Into Public Relations Theory.
Weaver, C. Kay
Management Communication Quarterly, v15 n2 p279-88 Nov 2001
Argues that public relations theorists need to acknowledge their generally unspoken support for corporate capitalist power and to reconsider that support in the context of the new economy. Suggests such a move would encourage consideration of whether public relations scholarship should be contributing uncritically to the development of a globalized capitalist economy and of where public relations theory should be positioned. (RS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A