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ERIC Number: EJ636874
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
The Rhetoric of Arrogance: The Public Relations Response of the Standard Oil Trust.
Boyd, Josh
Public Relations Review, v27 n2 p163-78 Sum 2001
Illustrates one of the earliest American public relations debacles (ending in the dissolution of the Standard Oil Trust in 1911). Presents background on Standard Oil and offers an overview Ida Tarbell's influential "History of the Standard Oil company." Argues that Standard failed to respond to these accounts adequately, reinforcing Tarbell's charges by relying on a rhetoric of arrogance. (SR)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A