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ERIC Number: EJ636854
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1067-9154
Reflections of Cultural Values in Advertising: A Cross-Cultural Perspective.
Ahmed, Niaz
New Jersey Journal of Communication, v9 n2 p203-13 Fall 2001
Contributes to the debate on standardized versus specialized approaches to international advertising. Compares print advertising from the United States and India and examines how cultural values are manifest in advertising. Finds significant differences in the way these two countries produced advertising messages and that different cultural values were reflected in their advertising expressions. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India; United States