How Older People Think about Images of Aging in Advertising and the Media.

Bradley, Don E.; Longino, Charles F., Jr.

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Peer reviewed

ERIC Number: EJ636611

Record Type: CIJE

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0738-7806

EISSN: N/A

How Older People Think about Images of Aging in Advertising and the Media.

Bradley, Don E.; Longino, Charles F., Jr.

Generations, v25 n3 p17-21 Fall 2001

A literature review documents distorted images of aging in mass media and advertising, including underrepresentation and stereotyping. Older consumers are dissatisfied with these images, and their growing purchasing power is forcing advertisers to make more effective appeals. (Contains 20 references.) (SK)

Descriptors: Advertising, Aging (Individuals), Marketing, Mass Media, Older Adults, Public Opinion

Publication Type: Information Analyses; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Theme: Images of Aging in Media and Marketing.