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ERIC Number: EJ636611
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0738-7806
How Older People Think about Images of Aging in Advertising and the Media.
Bradley, Don E.; Longino, Charles F., Jr.
Generations, v25 n3 p17-21 Fall 2001
A literature review documents distorted images of aging in mass media and advertising, including underrepresentation and stereotyping. Older consumers are dissatisfied with these images, and their growing purchasing power is forcing advertisers to make more effective appeals. (Contains 20 references.) (SK)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Theme: Images of Aging in Media and Marketing.