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ERIC Number: EJ636307
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0090-0036
Modeling and Reinforcement To Combat HIV: The MARCH Approach to Behavior Change.
Galavotti, Christine; Pappas-DeLuca, Katina A.; Lansky, Amy
American Journal of Public Health, v91 n10 p1602-07 Oct 2001
Describes the Modeling and Reinforcement to Combat HIV (MARCH) approach to behavior change, which educates through entertainment (entertainment figures modeling positive behaviors) and community-level interpersonal reinforcement (support from friends, family, and others to encourage behavior change). MARCH focuses as much on enabling people to enact and maintain new cognitive and behavioral patterns as on promoting the behaviors themselves. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A