ERIC Number: EJ635581
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
The Impact of Interface Usability on Trust in Web Retailers.
Roy, Marie Christine; Dewitt, Olivier; Aubert, Benoit A.
Internet Research, v11 n5 p388-98 2001
Describes a study where 66 subjects were asked to perform some predefined book purchasing task in a series of Web sites with varying interface quality. A strong relationship between interface quality and trust was found and some components of user interface quality were more important than others. Discusses implications for Web site design. (Author/AEF)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Research
Education Level: N/A
Authoring Institution: N/A