ERIC Number: EJ635580
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Measuring the Impact of Data Mining on Churn Management.
Lejeune, Miguel A. P. M.
Internet Research, v11 n5 p375-87 2001
Churn management is a concern for businesses, particularly in the digital economy. A customer relationship framework is proposed to help deal with churn issues. The model integrates the electronic channel and involves four tools for enhancing data collection, data treatment, data analysis and data integration in the decision-making process. Explains the adequacy of data mining for alleviating churn issues. (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A