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ERIC Number: EJ635490
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1066-2243
Trust and Relationship Building in Electronic Commerce.
Papadopoulou, Panagiota; Andreou, Andreas; Kanellis, Panagiotis; Martakos, Drakoulis
Internet Research, v11 n4 p322-32 2001
Discussion of the need for trust in electronic commerce to build customer relationships focuses on a model drawn from established theoretical work on trust and relationship marketing that highlights differences between traditional and electronic commerce. Considers how trust can be built into virtual environments. (Contains 50 references.) (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A