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ERIC Number: EJ635454
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0002-9769
EISSN: N/A
The Secret of Library Marketing: Make Yourself Indispensable.
Block, Marylaine
American Libraries, v32 n8 p48-50 Sep 2001
If libraries what influential people in their service areas to regard them as full partners in community building, libraries need to know their information needs before they do, and get the resources into their hands that will facilitate their decision-making before they realize they need it. Suggestions are provided for effective marketing of library services and programs. (AEF)
Descriptors: Community Involvement, Community Resources, Community Support, Libraries, Library Development, Library Role, Library Services, Local Issues, Marketing, Public Libraries, User Needs (Information)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A