Peer reviewedERIC Number: EJ635357
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0271-0579
EISSN: N/A
Work Plans.
Zemsky, Robert; Shaman, Susan; Shapiro, Daniel B.
New Directions for Institutional Research, n111 p95-101 Fall 2001
Proposes a set of axioms, rules, and practical tools that campuses can use when they ask: What is our market position and is repositioning possible? The tools are designed to help higher education institutional leaders and researchers achieve the goal of being both market smart and mission centered. (EV)
Descriptors: Competition, Educational Change, Educational Trends, Free Enterprise System, Higher Education, Marketing, Models
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
