ERIC Number: EJ635352
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Zemsky, Robert; Shaman, Susan; Shapiro, Daniel B.
New Directions for Institutional Research, n111 p9-20 Fall 2001
Using the revenue histories of seven institutions to highlight industry-wide trends, this article focuses on how the pursuit of revenue accelerated the shift from institutional to market perspectives across U.S. higher education. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Theme issue titled "Higher Education as Competitive Enterprise: When Markets Matter."