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ERIC Number: EJ635308
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
How College-Bound Prospects Perceive University Web Sites: Findings, Implications, and Turning Browsers into Applicants.
Poock, Michael C.; Lefond, Dennis
College and University, v77 n1 p15-21 Sum 2001
Used surveys, focus groups, and Web-based exercises to assess college-bound students' opinions about college Web sites. Compiled student preferences on elements of Web pages that students find engaging, that inhibit browsing, and that increase the likelihood of prospects submitting applications. (EV)
Descriptors: College Applicants, College Bound Students, Colleges, Higher Education, Student Attitudes, Universities, World Wide Web
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A