ERIC Number: EJ634685
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Buy Me! Buy Me! Fourth Annual Report on Commercialism in Schools.
Molnar, Alex; Reaves, Joseph A.
Educational Leadership, v59 n2 p74-80 Oct 2001
The two students who won commercial sponsorship for their college education embody entrepreneurialism's darker side-the growing commercialism of schools and conscious targeting of students as lifelong consumers. This update discusses developments in program, activity, and materials sponsorships; exclusive agreements; electronic marketing; privatization; and fund raising. (Contains 34 references.) (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A