ERIC Number: EJ634599
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Toward an Etiology of Media Use Motivations: The Role of Temperament in Media Use.
Sherry, John L.
Communication Monographs, v68 n3 p274-88 Sep 2001
Shows that the biologically rooted individual difference behavior variable of temperament was consistent and moderately strong causal factor in forming television use motivations among undergraduate students. Finds distinct patterns of relationships between temperament and all television use gratifications supporting the uses and gratifications paradigm. Notes the importance of future bio-behavioral etiological media uses and effects research. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A