ERIC Number: EJ634596
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
To Match or Mismatch? That Is Only One Important Question.
La France, Betty H.; Boster, Franklin J.
Communication Monographs, v68 n3 p211-34 Sep 2001
Examines the experiential attitude function and tests whether a message targeted at this function would elicit attitude change in 139 undergraduate students. Finds that although the functional target of the message was not related to posttest attitudes, conformity to message recommendations was contingent upon the discrepancy between the respondent's initial attitude and the position advocated in the message. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A