ERIC Number: EJ634555
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Matching Messages to the Values Underlying Value-Expressive and Social-Adjustive Attitudes: Reconciling an Old Theory with a Contemporary Measurement Approach.
Hullett, Craig R.; Boster, Franklin J.
Communication Monographs, v68 n2 p133-53 Jun 2001
Argues that value-expressive attitudes and social-adjustive attitudes are based in a person's values. Indicates formation of these attitudes among the undergraduate student subjects depended more on the match between the value-content of the persuasive messages and the extent to which the message recipients hold those values than their level of other-directedness. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A