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ERIC Number: EJ634555
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-7751
Matching Messages to the Values Underlying Value-Expressive and Social-Adjustive Attitudes: Reconciling an Old Theory with a Contemporary Measurement Approach.
Hullett, Craig R.; Boster, Franklin J.
Communication Monographs, v68 n2 p133-53 Jun 2001
Argues that value-expressive attitudes and social-adjustive attitudes are based in a person's values. Indicates formation of these attitudes among the undergraduate student subjects depended more on the match between the value-content of the persuasive messages and the extent to which the message recipients hold those values than their level of other-directedness. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A