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ERIC Number: EJ633854
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0040-5841
Curious George Gets Branded: Reading as Consuming.
Hade, Daniel D.
Theory into Practice, v40 n3 p158-65 Sum 2001
Examines who publishes today's children's books, how they create brands, and how their attempts at synergy influence children's books and reading. The article illustrates the corporate construction of readers through the marketing of children's literature, considering the prevalence of corporate mergers and the impact of media conglomerates on the production of children's literature used as tradebooks throughout U.S. classrooms. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A