ERIC Number: EJ633285
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Using the Domain Specific Innovativeness Scale To Identify Innovative Internet Consumers.
Goldsmith, Ronald E.
Internet Research, v11 n2 p149-58 2001
The Domain Specific Innovativeness Scale was included in a survey of student consumers to measure how innovative participants were with regard to buying online. Data analyses confirmed hypotheses that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greater Internet purchasing, higher likelihood of future Internet purchase, and use of the Internet to download music. (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A