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ERIC Number: EJ633281
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1066-2243
An Exploration of Flow during Internet Use.
Rettie, Ruth
Internet Research, v11 n2 p103-13 2001
Uses focus groups to facilitate identification and discussion of respondents' Internet experience. Explores respondents' awareness and experience of flow-identified in research as a key characteristic of Internet consumer behavior. Finds half the respondents recognized Internet flow experience and Internet flow seems to prolong Internet and Web site usage. Identifies several factors that promote or inhibit Internet flow. (AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A