ERIC Number: EJ632245
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
A Normative Approach to the Study of Uncertainty and Communication.
Goldsmith, Daena J.
Journal of Communication, v51 n3 p514-33 Sep 2001
Entails a shift in focus from measuring level of uncertainty to examining multiple and potential conflicting meanings of uncertainty, a shift from measuring communication behaviors to evaluating communication practices, and a shift from predicting what people will do to predicting and explaining the effectiveness and appropriateness of what they do in response to uncertainty. (SG)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A