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ERIC Number: EJ632226
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1050-6519
Tactics for Building Images of Audience in Organizational Contexts: An Ethnographic Study of Technical Communicators.
Hovde, Marjorie Rush
Journal of Business and Technical Communication, v14 n4 p395-444 Oct 2000
Examines computer documentation writers' tactics for conceiving of their audiences. Describes and evaluates technical communicators' tactics for understanding audiences, constrained and supported by their organizations based on two ethnographic case studies and insights from activity theory. Discusses the advantages and limitations of each tactic, looking at how each tactic might answer questions about audience. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A