ERIC Number: EJ632003
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Navigating Satisfactory and Dissatisfactory Classroom Incidents.
Davis, J. Charlene; Swanson, Scott T.
Journal of Education for Business, v76 n5 p245-50 May-Jun 2001
Marketing students (n=712) identified dissatisfying classroom experiences, categorized as instructor's response to delivery system failures, unsolicited instructor actions, and instructor response to needs/requests. Students shared negative experiences with others and expressed intentions not to take future classes with unsatisfying instructors. Critical incidents proved a useful method of gauging student/customer satisfaction. (Contains 50 references.) (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A